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Privacy Policy

Thank you for your interest in Blåkläder. We take the privacy rights of our Users very seriously and strive to be compliant with any and all applicable privacy and data protection regulations at all times.

You may access our Website and view most of the information about our company, products and services without communicating any of your Personal Data. However, on certain pages of the Website, Blåkläder may ask or receive information about you, some of which may be considered to be Personal Data. The present Privacy Policy (the “Privacy Policy”) describes how Blåkläder will use such Personal Data as well as your rights in that regard. By submitting your Personal Data via the Website, you will have explicitly confirmed your consent with the use thereof in accordance with this Privacy Policy.

Blåkläder reserves the right to modify and/or update the Privacy Policy from time to time. Any such modifications and/or updates will be notified to Users via the Website or by e-mail and will enter into force 30 days after such notice.

1 Definitions

The following terms, when used in the Privacy Policy, shall have the following meaning:

“Affiliated Company”: a company part of the Blåkläder group of companies and companies connected to it, for example a subsidiary company;

“Blåkläder” or “Us”: AB Blåkläder, 556069-6618, Box 124, 512 23 Svenljunga, Sweden, telephone number +46 325-66 19 00, e-mail or;

“Personal Data”: all kinds of information that directly or indirectly may be referable to a natural person who is alive; 

“User(s)” or “You(r)”: (a) user(s) of the Website, jointly or individually depending on the context;

“Website”: the website reachable via the following primary URL: as well as our country domain

2 The Personal Data collected by Blåkläder

The following Personal Data may, among other, be collected by Blåkläder:

  • data You provide us with via the Website or other communication channels, such as your name, (e-mail) address, phone number, financial details, username and/or password;
  • if You contact Us via other means of communication, we may also register such contact information;
  • details with regard to Your visit of the Website, such as traffic and profile data.

Blåkläder only collects Personal Data that is relevant for its relationship with You and does not retain the data longer than is necessary for the purposes (see below) or, as the case may be, for the period as determined by agreement or law.

2.1 Use and purposes of Blåkläder’s processing of Your Personal Data

Blåkläder, its Affiliated Companies and Blåkläder’s partners may use Your Personal Data for the following purposes (“the Purposes”):

  • compliance with Blåkläder’s obligations ensuing from the making available of the Website and its contents;
  • registering You as a User via the Website and running the Website services (including the processing of queries or requests for information concerning Blåkläder, its products or services) as well as allowing you to efficiently use those products and services and the Website;
  • ensuring that the Website’s content is presented to you in the most effective manner for You and Your device;
  • allowing You to use the interactive applications and services of the Website;
  • processing orders placed via the Website;
  • processing and handling complaints or requests;
  • researching and analyzing the market as well as Blåkläder’s customers, products and services (e.g. by asking your opinion on Blåkläder’s products and services or by asking you to complete a survey or questionnaire);
  • marketing, including providing you with requested information or information which Blåkläder feels may interest You, where You have consented to be contacted for such Purposes (see section below on direct marketing);
  • organizing contests, competitions and/or other promotional activities;
  • notifying You about certain changes to Blåkläder’s policies, products and/or services.

2.1.1 Direct Marketing

On registration pages or elsewhere on the Website, You may be asked to indicate whether You wish to receive certain information by e-mail and/or mail. If You do so, You thereby agree that Blåkläder may use Your Personal Data to provide You with information about its products, promotional activities and special offers as well as with any other information about products or services of Blåkläder or Affiliated Companies that could be of interest to You according to Blåkläder. Even if You have not indicated such preference, but you are an existing customer of Blåkläder, we may contact You by e-mail with information, but only about goods and services similar to those that were the subject of a previous sale to You.

At any given time, You may change Your preferences regarding direct marketing by using the opt-out option contained in every direct marketing mailing or, if You are a registered User, by adapting Your account. If You do this, Blåkläder will not automatically delete Your Personal Data from its database(s), but will note Your changed preferences as soon as reasonably possible.

3 Confidentiality of your Personal Data

Blåkläder shall only process your Personal Data in compliance with the terms of this Privacy Policy and applicable regulations. It shall make sure that the confidential nature of your Personal Data is duly preserved and shall put in place reasonable measures to secure and protect Your Personal Data. Where You would be asked to register as a User, Blåkläder also invites you to help securing Your Personal Data by avoiding the use of obvious passwords and/or usernames, by changing your passwords regularly and by making sure you do not share your Personal Data with third parties or store them in an insecure manner.

All Personal Data that You provide Blåkläder with is stored on secure servers. In addition, Blåkläder and its service providers will always take the utmost care to protect Your Personal Data.

3.1 Persons to which Blåkläder may disclose your Personal Data

Blåkläder will not disclose your Personal Data to third parties without Your prior consent, except:

  • to Affiliated Companies;
  • when such disclosure is necessary to permit Blåkläder’s employees, agents, subcontractors, suppliers or commercial partners to provide a service or accomplish a task in the name of Blåkläder (including providing marketing support, accomplishing market research or providing customer services), to manage Your account, deliver existing or future products or services or for participation in contests, competitions and/or other promotional activities;
  • to Blåkläder’s professional advisors;
  • to the acquirer or potential acquirer of Blåkläder’s rights and obligations with regard to the Website;
  • if such disclosure is necessary to protect legitimate interests of Blåkläder, its customers or Affiliated Companies or if it is required or permitted by law.

As a User, you acknowledge that all information you provide using a tool that makes information visible to other persons (e.g. blogs, forums and discussion pages), will be made public by this tool. It is important to keep this in mind and use common sense and precaution when providing information via such tools.

If Blåkläder should disclose Your Personal Data to an Affiliated Company or third party outside the EEA, it shall not do so without first taking measures to ensure that your Personal Data enjoys the same level of protection as within the EEA. Blåkläder shall take all reasonable measures to ensure that its employees and associates who have access to Personal Data will process the same exclusively in accordance with this Privacy Policy and their obligations under applicable privacy laws.

4 Your rights with regard to Your Personal Data

It is optional to provide Blåkläder with Personal Data and You are always entitled to completely or partially withdraw Your consent by written notice to Us. You also have the right to, free of charge once a year, request access to Your Personal Data processed by Blåkläder and, should such data be incorrect or incomplete, You have the right to have the same corrected or completed.

Should you wish to exercise any of Your rights in this regard, please notify Blåkläder thereof via the address indicated above or via e-mail: and Blåkläder will process and act upon your request as soon as reasonably possible. Users having registered via the Website may also modify their Personal Data by accessing their online account at all times.

5 Cookies and Web Beacons

Blåkläder is constantly striving to improve the experience of its Users on its Website and beyond. That is why, for certain sections of the Website, cookies are used.

For more information in this regard, please read our cookies policy.

6 Links

The Website may, from time to time, contain links to or from other websites, which are not controlled by Blåkläder. Although Blåkläder will do its utmost to make sure that the links on the Website lead exclusively to websites which share Blåkläder’s safety and confidentiality standards, Blåkläder cannot be held responsible for the protection or confidentiality of any data you may submit on such other websites. Before submitting information on such sites, it is recommended to read their privacy and other statements or policies in that regard.

For more information, please contact:
0800 028 8234