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Shelbourne FC is delighted to announce Blåkläder Workwear as an Official Sponsor and Partner of our Men’s Senior team for the 2021 season.

The Blåkläder logo will feature prominently on the back of the men’s jerseys, as well as extensive branding and advertisement placements throughout Tolka Park and a broad digital offering and coverage.

Blåkläder develop, produce and distribute high quality workwear, gloves and shoes for tradesmen with high demands on functionality, quality and design and sell their products on an international scale.

Shels become the newest partner with the Swedish company alongside Hamburg side Saint Pauli.

Gerry Nathan Country Manager For Blåkläder said: “We are delighted to be on-board as a commercial partner this year. Shelbourne is a club with an incredible history and fantastic traditions and a fan base that is a perfect fit for our brand.

“Throughout the season we will be running several promotions with the club in terms of Workwear for the fans, so we would encourage the fans to keep their eyes peeled for those competitions and promotions over the course of the season.

“Finally I would like to wish Ian Morris his Staff and the team every success for 2021”

Speaking on the announcement, Shelbourne FC CEO David O’Connor had the following to say:

“We share their ambition and their desire for success and we look forward to working with them closely throughout the season.

“We are incredibly excited to have Blåkläder on board as an Official Sponsor for the 2021 season. Blåkläder are an extraordinarily successful, international brand and we are proud to be associated with a company that has strong links in the Irish market and is continuing to expand and grow, national and globally.

“I wanted to say a special thanks to Gerry and Don of Blåkläder, who have been nothing other than pleasure to work with and have been extremely supportive and passionate about the partnership.

“We are very excited to work closely with Blåkläder for the 2021 season and beyond.”